How To Narrow Down Your Search for Wedding Dress Styles

Just got engaged? Here’s an interesting stat: The most popular days of the year to get your ring are Christmas Eve, Christmas Day, New Years Eve, and Valentine’s Day. No matter what day of the year it is, chances are you’re super excited, and chomping at the bit to get started to find your perfect gown. But where do you begin your search for wedding dress styles?

20 years ago, the first step in the process was to run to the local drugstore news stand and pick up 4 or 5 of the many bridal magazines and peruse the pages. Some girls put together loose-leaf binders with their favorite styles, and would “huddle” with their best friends giggling and trying to narrow things down. After you honed in on a few of your favorites, it was time to try some on. The next question was where should you go to start trying things on?  Most magazine pages had the listing of ALL of the Authorized Retailers right on the page – in print so small that it was impossible to read, and often covering up most of “your” gown. After you found the closest bridal store, you would either call to make an appointment… or just walk in announcing that you were “here to try on wedding gowns”.

Why am I telling you all this? Things are just SO different these days – and I mean that in a positive way. It’s all about the technology that exists today, that wasn’t even a thought when I started my career.

From Pinterest to Instagram to Designers’ Websites to the Internet as a whole, the world is your oyster and the possibilities are endless. Choose your favorite app, and if you have some idea as to the silhouette or fabric or designer you are considering… a simple search will yield hundreds (or even thousands) of on-line images for your inspection. Tag your favorites, and you’ve got a “virtual loose-leaf binder” of the top contenders, and they’re all on your phone! Now that you’re ready to try things on – where should you go? While there are still some bridal magazines available (with beautiful photos), the first thing you’ll notice is that the store listings are gone. Suppose you’ve decided that your favorite designer is Paloma Blanca (wise choice); all you have to do is go to, and click the “Where to Buy” badge and follow the prompts. In 5 seconds a list of all of the Authorized Retailers in your state (or area) will appear with addresses and phone numbers, live links to the stores’ websites, and even a Google map to help you plot your trip!

While you’re on our site, I suggest you take a quick look at our buyer beware page HERE. To summarize, there are a dozen good reasons why you don’t want to buy a bridal gown on-line, and you also want to make sure that the store you are buying your gown from is an AUTHORIZED RETAILER – no matter what designer you ultimately decide on.

Now that your phone is loaded with some of your favorite wedding dress styles and you’ve honed in on a few stores that carry the designers you are interested in, it’s time to make some appointments.  Some stores allow you to make an appointment right on their website, but most stores prefer that you do it by phone. They may ask you a few questions to help them gather some information to make sure your appointment runs smoothly, and be prepared to spend between 1-2 hours in each store. Saturdays are the busiest days in most stores (therefore the toughest day to get an appointment), so call as far ahead of your planned shopping day as possible. In most cases, you will be assigned a private consultant who will stay with you for the entire appointment. Often times the first question you will be asked will be: “Have you been looking at gowns and have you found some you are interested in”? All you have to do is pull out your phone and open up your favorite app and “voila”. Your consultant will begin to pull some of your favorite wedding gown styles for you to try on, and you are on your way to finding your “perfect dress”.

How To Narrow Down Your Search for Wedding Dress Styles - Style #4669
Paloma Blanca Style 4669

How To Narrow Down Your Search for Wedding Dress Styles - Style #4655
Paloma Blanca Style 4655

Not sure where to begin???  Here are a few of my favorites to use as a “place to start”.  In addition, you can check out some additional wedding gown styles from our sister company Mikaella Bridal at  Whatever you ultimately decide on, I wish you the very best on your special day.

-Howard Grass
Bridal Account Executive for over 30 years